Bulldogs Go After Daiquiri Factory

By Paige Browning

The daiquiri bar in downtown Spokane is under fire again, this time from Gonzaga University. The school filed a federal lawsuit Tuesday against the bar, because of its use of a bulldog mascot, the school’s logo, and a drink called Bulldog Lemonade.

Photo from Spokane Downtown Daiquiri Factory Facebook, on March 23, 2014.

The lawsuit contends the Daiquiri Factory has committed trademark infringement, and that photos of a bulldog mascot on Facebook have led people to think GU is connected to the bar.

The daiquiri shop got criticism residents and Kraft Foods upon opening for a drink called “Date Grape Koolaid”. Their menu now says the drink is banned. Gonzaga’s statement on the lawsuit Tuesday says: 

"Gonzaga University greatly values the good reputation our community has helped the University build and is therefore protective of its name, trademarks and likenesses. When these are threatened, the University attempts to work out a resolution and, when necessary, takes legal action to protect them. Gonzaga is supportive of small businesses and appreciates the pride our community takes in the University."

The bar’s most recent Facebook post says:

"Fyi will the real Gonzaga Bulldog Mascot Come Forward. There really is no confusion.. We think a few Attorneys and the Law Department at GU need to try our #HaterAidQLaid or #ProtesteraidQlaid or #BulldogLemonadeQlaid 1/2 Price this Thursday Starting at 4pm. Bulldogs of all breeds creeds and colors.. As well as any other trademark or stray animal welcome.. including Cats & Ducks. We ate a EEOC Community Drinkery. #SDDF #SpokaneDaiquiri #westillinthisbitch #ChangeSpokane #Gonzaga #Spokanimal #Peta"

Photo: from Spokane Downtown Daiquiri Factory Facebook, on March 23, 2014.

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