Inland Northwest History Moment: Small Town Survival and the Fonk's Variety Store
July 28, 2014, 4:44 pm
A.O. Fonkalsrud already had a Montana variety store chain named “Fonk’s 5¢ to $1” in 1928, when he hired Wilbert Johnson away from F.W. Woolworth’s company to manage new stores in Washington and Idaho. At its peak, this regional chain offered a cornucopia of household necessities at branches in Colville, Colfax, Hillyard, Pullman and Tekoa, Washington, and in Moscow and Wallace, Idaho. In its 1950s heyday, the Johnson family employed 25 to run their Colfax branch. But they could not compete with the arrival of a large shopping mall and in 2000 theirs was the last Fonk's store to liquidate - after 72 years of community service.
The Fonk’s neon sign is now refurbished and shining brightly as part of the museum’s permanent collection.
The Inland Northwest History Moment is a collaboration of Spokane Public Radio and the Northwest Museum of Arts & Culture (MAC), in celebration of 100 Stories, the museum’s centennial exhibition. www.northwestmuseum.org
Reinartz, Kay F. The Inland Northwest: A Modern History of a Dynamic Region. Carlsbad: Heritage Media Corp., 2002. Hometowns: Heart of the Inland Northwest (December 5, 2001 – June 20, 2004), Northwest Museum of Arts & Culture, Spokane.
Northwest Museum of Arts & Culture: Archives Collection Ms 167 Fonk’s business records.
Fonk’s Neon Sign, 1939-2001, now hanging at the MAC. Museum Collection 4081.1
This penny fortune scale, made by the Watling Scale Company, stood outside the door of the Colfax Fonk's during the 1940s and 1950s. For a penny, a passerby could find out his weight and receive his fortune. Museum Collection 3941.2